Notes

• 🧠 Core Idea
• - Success in life and business depends more on how well you deal with people than on technical knowledge or intelligence.
• - Treating others with respect, empathy, and genuine interest leads to influence and cooperation.
• 🗣️ Part 1: Fundamental Techniques in Handling People
• - Don’t criticize, condemn, or complain. Criticism only makes people defensive.
• - Give honest and sincere appreciation. Everyone craves recognition.
• - Arouse in the other person an eager want. Show how they’ll benefit from your idea.
• 🤝 Part 2: Six Ways to Make People Like You
• - Become genuinely interested in other people.
• - Smile. It’s simple but powerful.
• - Remember that a person’s name is the sweetest sound to them.
• - Be a good listener. Encourage others to talk about themselves.
• - Talk in terms of the other person’s interests.
• - Make the other person feel important—and do it sincerely.
• 💬 Part 3: How to Win People to Your Way of Thinking
• - Avoid arguments. You can’t win them.
• - Show respect for the other person’s opinions. Never say “You’re wrong.”
• - If you’re wrong, admit it quickly and emphatically.
• - Begin in a friendly way.
• - Get the other person saying “yes, yes” immediately.
• - Let the other person do most of the talking.
• - Let them feel that the idea is theirs.
• - Try honestly to see things from their point of view.
• - Be sympathetic with their ideas and desires.
• - Appeal to nobler motives.
• - Dramatize your ideas.
• - Throw down a challenge to inspire action or competition.
• 👥 Part 4: Be a Leader – How to Change People Without Giving Offense or Arousing Resentment
• - Begin with praise and honest appreciation.
• - Call attention to people’s mistakes indirectly.
• - Talk about your own mistakes before criticizing others.
• - Ask questions instead of giving direct orders.
• - Let the other person save face.
• - Praise small improvements and every improvement.
• - Give the other person a fine reputation to live up to.
• - Use encouragement. Make the fault seem easy to correct.
• - Make the other person happy about doing what you suggest.